3E: Be a great communicator

You can do anything, and be anything if someone helps you!

Being a great communicator is directly related to the concept of “Need,” and what we call the “Needs Hierarchy.” If we feel the need to succeed, it will drive us to succeed. Furthermore, psychologists have proven that human beings are motivated by need.

Need has the effect of causing Tension or stress. For example, if you are hungry, you need food. Hunger leads to Action, an effort to get food. If the appropriate action is taken and you eat, it leads to Relief from the stress/hunger. Therefore, it is important to remember that if someone does not need to know the information, or they are distracted by their own needs, they will not listen. Should you call a meeting with people who do not need the information that you are presenting? Typically no. In most cases, you are wasting their time.

In addition, it is important to remember the following basic facts about being a good communicator:

  • Short, concise, and repeat yourself. People in the 21st century are distracted, 95 percent of the time their pockets, briefcases, backpacks, or purses are buzzing.
  • Because people are distracted, they only hear 1 out of 4 words spoken to them. In other words, people only hear 25% of what is said to them. Therefore if you want them to listen to you, be precise, and repeat yourself.
  • People will not accurately remember 75 percent of what they hear within three weeks. Most people place everything into their short-term memory. Have you ever stood listening to someone, and then you cannot hear a word that they said? You are not the only one.
  • Communication problems account for as much as 80 percent of work, and personal problems. Have you ever had an argument with someone, and then afterwards say, “Ohhh, that is what you meant?” Again, you are not the only one.
  • Everyone comes with what can be called a “Baggage Box.” Every person has an ego, biases, prejudices, and preconceived notions. That is baggage. Baggage can, and will, impact the way they hear things, or perceive an event.

When you are in a job interview, everyone will ask about your communications skills. By studying this list, and the information in the Plan for Your Success workbook, you can become a great communicator.

COMPLETE p. 66 of the workbook, then proceed to p. 67: Create a 21st century cover letter and resume

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